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KWF Builds Momentum at ICAST/IFTD

The Keepemwet Fishing team spent last week at the world’s largest sportfishing trade show, ICAST/IFTD, in Orlando, FL.  The highlight of the show for us was hosting a panel discussion on the branding of catch-and-release.  We were joined by Brian O’Keefe, Jako Lucas, Jennifer Lavigne, Mark Harbaugh, Dr. Aaron Adams, Capt. Tony DiGiulian, and Dr. Jake Brownscombe to talk about fishing, fish science, and the roll of anglers, guides, and the industry in creating sustainable fisheries.  You can watch a recording of the discussion here.

The show was also an opportunity to for us to meet with current partners and establish new connections with likeminded individuals and companies.  While Keepemwet Fishing did not have a booth of our own, some of our partners were kind enough to give us space at their booths.  A huge thanks to Patagonia, Nautilus Reels, Thomas & Thomas, Alphonse Fishing Co, KastKing, Smith, Sight Line Provisions, and Ed Anderson for lending us some real estate.  We also debuted our new principles cards, which we will make available to a wider audience soon.  




KWF to Host Panel Discussion at ICAST/IFTD in Orlando


The Branding of Catch-and-Release

The rise of social media and smartphones has made the days of anglers telling tales and exaggerating the size of their catch all but obsolete.  While this might mean that anglers are now more honest people, what does it mean for fish intended for release? Does it matter what fish photos ‘look’ like? Is it time to reevaluate the traditional hero shot?  What role does the industry play? 

Please join us for a discussion at IFTD on Thursday, July 12 from 1:30 - 2:30

Join panel members Brian O’Keefe, Jako Lucas, Jennifer Lavigne, Mark Harbaugh, Dr. Aaron Adams, Capt. Tony DiGiulian, Dr. Jake Brownscombe, Sascha Clark Danylchuk, Dr. Andy Danylchuk, and Bryan Huskey as we discuss the branding of catch-and-release.

Feel free to pass this invitation along to others attending IFTD/ICAST who may be interested in joining the conversation.