"The recreational angling community is comprised of diverse stakeholders, including the trade sector responsible for the manufacturing, distribution, and sales of tackle, boats, and clothing, angler-based travel, revenue-generating popular media, and angling services. Through marketing and promotion, fishing companies compete for customers by convincing anglers as to what success means when they go fishing. If the angling trade can influence the social norms in the recreational angling community, then this could hold true for norms related to the conservation of recreationally targeted fishes and their habitats." Read More